Customers like consultants:
Health and Beauty ranges continue to grow behind product innovation, new target customer groups and more varied lifestyle needs. Increasingly men are seen as target customers but they tend to have a far lower understanding of the category. Customer education remains the key to driving category growth and increasing basket spend. Specialist consultant sales staff are expensive and this sales model is difficult to scale cost-effectively. In addition, health and beauty products are increasingly available in grocery outlets where specialist staff advice is often not available.

Brand recognition and Innovation Brand recognition and endorsement are critical in communicating the breadth and benefits of product ranges, usage guidance and complimentary product link ups.

Brands and retailers in the Health and Beauty market need retail solutions that enable the delivery of brand focused, cost-effective product and usage education in a relevant and personalised way. A digital display solution can work as virtual consultant, a route to leveraging wider brand spend and bringing wider brand value alive. Digital can be used to attract the younger `digital` generation. Digital through interactivity can demonstrate different product combinations and explain differences between products, support product launches and highlight innovation.

Also see "Digital Signage - Retail"