Customers like choices:

Massive choice:
Thousands of products to chose from; how do you make your product stand out? How do you make your promotion unmissable? How do you catch your target customer’s eye? Faced with enormous choice, increasingly complex products and increasingly varied lifestyle needs, consumers need more help to navigate themselves around the store - Brands need to provide clear signposts and 1 to 1 relevant interaction

Routine Shopper:
Without those sign posts, the shop becomes a ritual experience, same aisle route, same products, little difference between different retail outlets – Retailers too, need more opportunity to educate and engage their customers and guide them to the most relevant or to new, more adventurous purchase decisions

A Solution example.

LCD PANEL:
10.4" medium sized Category Relevant display;
6.4" shelf-mounted product displays

VIDEO PLAYBACK: DV Video Player:
. solid state device (no moving parts), non-windows
. running full motion MPEG attractor loop
. integrated small size, shelf mounting with bracket
. low power (12VDC)

MOTION SENSOR:
Proximity sensor controls the audio, to ensure that sound only plays when a customer is in range – stops a looping audio track from annoying local staff. A digital display solution can bring an aisle or particular product to life. Moving video supported by sound located directly on the shelving in aisles is a sure-fire attention grabber – breaking the routine and engaging consumers minds. Simple video campaigns can reinforce wider advertising spend in-store, drive impulse purchasing and provide customers with brand prompts or relevant information where they need it most – at the point of purchase. For some small brands in-store digital displays can be their most effective advertising spend. Retail media is about exciting and informing consumers in a new way and connecting retailers to their target customer groups in a more relevant way.

Also see "Digital Signage - Retail"